Is your brand visible whenpeople ask AI?
ChatGPT, Gemini, and Perplexity answer millions of product queries every day. See exactly where your brand stands — and what to do about it.
What you get
A complete AI visibility report
Grade, trend history, share of voice, competitor positions, and citation sources — all in one place.
AI Visibility Report
Notion
Productivity Software · Global
Overall
Grade
68%
Mention Rate
#2.1
Avg. Position
Positive
Sentiment
Mention Rate — 6 Month Trend
Per Engine
Top Competitors in AI
AI Insight
Strong Gemini score driven by Reddit and G2 citations. Closing the ChatGPT gap requires more long-form comparison content on Capterra.
AI Visibility Report
Notion
Productivity Software · Global
Overall
Grade
68%
Mention Rate
#2.1
Avg. Position
Positive
Sentiment
Top Citation Sources
★ Your owned domain
Your Pages Cited by AI
Share of Voice
AI Insight
Your blog comparison pages are being cited across engines. Expanding this content cluster could increase mention rate by 15–20%.
Sample report for illustration — paid plans include deeper sections, trend history, and automated tracking
What is AI Visibility?
The new front page is an AI answer — not a search results page
Generative Engine Optimization (GEO) is the discipline of ensuring your brand appears when AI systems answer questions about your category. It's the fastest-growing gap in most brand marketing stacks.
If you're new to this — here's the shift
People used to search, then click
Someone types "best CRM" into Google, scans blue links, and clicks through to compare. Your brand needed a page-one ranking to get seen.
Now they ask AI — and get a direct answer
ChatGPT, Gemini, Perplexity, and Google's AI Overviews handle hundreds of millions of queries daily. They give a confident list of named brands. No page two. If your brand isn't mentioned, the conversation ends without you.
AI recalls brands, not pages
AI visibility is driven by third-party coverage, reviews, and structured comparisons across trusted sources — not your own website. Your site contributes less than 10% of AI citations on average.
Why it matters right now
Early movers get compounding advantages — AI models reinforce existing citation patterns. Brands that benchmark now lock in presence before competitors. The window is open today.
of AI citations come from third-party sites
Brand websites contribute only 9% of LLM citations. If you're only optimising owned content, you're missing most of the picture.
Read morecitation overlap between ChatGPT and Gemini
Same query, completely different source trust. Brands that dominate one engine are often invisible in the other — which is why you need to scan both.
Read morelag before content changes appear in AI answers
LLM responses don't update in real time. Set a baseline now — before you start optimising — or you won't be able to attribute what worked.
Read moreAI answers, not blue links
ChatGPT and Gemini handle over 100 million queries daily. When someone asks "what's the best project management tool?" or "which CRM should I use?", AI gives a direct answer — and your brand is either in it or it's not. There are no page-2 results.
Different signals than SEO
AI models don't rank pages — they recall brands. The signals that drive AI mentions are third-party citations, entity consistency, structured comparison content, and domain trust in your category. Your own website contributes less than 10% of AI citations on average.
Measure it like any other channel
AI visibility can be measured, tracked, and improved — just like SEO rankings or social share of voice. Brands that benchmark early gain an advantage as AI search becomes the default for product research. The window to establish presence before competitors is now.
How it works
From brand name to a full AI visibility report
Sign in and get your results in under 60 seconds.
Enter your brand
Type any brand name. We research your category and identify the questions real buyers ask about it.
We test AI responses
Your brand is tested against real buyer queries across multiple leading AI engines. We record every mention, position, and source cited.
Get your visibility report
See your score, sentiment, top competitors, and which sources AI trusts in your category — with actionable next steps.
Features
Everything you need to understand AI visibility
Built for brands navigating the shift from search rankings to AI-generated answers.
Brand visibility score
Mention rate, average appearance position, and sentiment tracked per LLM across category-level consumer queries.
Citation source map
See exactly which domains ChatGPT vs Gemini cite for your category — ranked by citation frequency so you know where to build presence.
Competitor share of voice
Who's winning AI recommendations in your category and which attributes drive LLMs to prefer them over your brand.
4-engine coverage
ChatGPT, Gemini, Perplexity, and Google AI Overviews — because your customers use all of them and each has different citation patterns.
Daily automated tracking
Automated daily scans with trend charts showing how your AI visibility changes after content updates, PR mentions, or competitor moves.
Action recommendations
Specific content, schema markup, and platform moves to improve your AI visibility score — generated from your actual scan data.
Want to know more about us? Visit our About page →
FAQ
AI visibility & GEO — answered
The most common questions about AI search, brand visibility, and how to improve it.
AI search uses large language models like ChatGPT and Gemini to generate direct answers to questions — no list of blue links. Instead of ranking your page, AI engines decide which brands to mention, recommend, or cite. The signals that drive those decisions are different from traditional SEO: third-party mentions, structured content, and entity consistency matter far more than keyword density.
AI models build a confidence score for every brand based on how consistently it appears across independent sources — reviews, community discussions, editorial coverage, and structured data. Brands that are well-described in multiple authoritative places get recommended more. Your own website contributes less than 10% of AI citations on average.
GEO is the practice of optimizing your brand's presence in AI-generated answers. Unlike SEO — which targets search rankings — GEO focuses on the signals AI models use when deciding what to recommend: third-party corroboration, entity definition, answer-ready content structure, and domain trust hierarchies specific to your category.
Not necessarily — and this surprises most marketers. A brand can rank #1 on Google but be invisible in ChatGPT responses. The overlap between top-ranked SEO pages and AI-cited sources is surprisingly low. AI visibility and search rankings need to be measured and optimized independently.
Estimates vary, but AI-generated answers now handle a significant and growing share of informational and product queries. Google's AI Overviews appear on over 40% of searches. ChatGPT handles over 100 million queries per day. For product research and brand comparisons specifically, AI is increasingly the first stop.
Most content changes take 4–8 weeks to reflect in AI responses, since models periodically update their knowledge. This lag makes baseline measurement critical — without it, you can't tell which actions actually moved the needle. The highest-impact moves (third-party presence, entity consistency) compound over 3–6 months.
ChatGPT and Gemini together cover the majority of consumer AI usage, but their citation patterns have less than 30% overlap — meaning your brand can be strong in one and invisible in the other. Perplexity and Google AI Overviews are growing fast. A complete GEO strategy covers all four.
AI share of voice measures how often your brand appears in AI answers compared to competitors, across the same set of category queries. If 10 queries about your product category are asked, and your brand appears in 6 while a competitor appears in 8, their AI share of voice is higher. It's the key competitive metric in GEO.
Start tracking your AI
visibility today
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